Prevention that keeps drivers rolling. Healthy drivers. Safer fleets. Stronger industry.

Zoetic Life Health Coaching

It started behind the wheel.

Before HaulWell™ ever existed, I spent long hours on the road as an Uber driver. I learned quickly that staying healthy while driving wasn’t about willpower — it was about access. When your schedule is unpredictable, your breaks are short, and your options are limited, even the best intentions fade fast.

Those miles opened my eyes to what professional drivers face every day — dehydration, skipped meals, fatigue, and rising blood pressure — all while trying to meet deadlines and stay compliant with DOT exams. I saw how easy it was to fall into unhealthy patterns, not from neglect, but from survival.

That experience became the seed for Zoetic Life Health Coaching and later HaulWell™ — a preventive wellness program designed around the realities of life on the road. We’re not here to lecture drivers; we’re here to make it easier for them to stay healthy, hydrated, and ready for the miles ahead.

HaulWell™ was built to bridge two worlds:

  • Drivers, who deserve simple, practical tools that fit their lifestyle.

  • Fleets, who need visibility into health trends without adding more to their workload.

Every lesson, kit, and dashboard comes from that first-hand understanding — that wellness isn’t a luxury for drivers; it’s a necessity for keeping our economy moving.

From one driver to another — I know the road, and I know the challenge. That’s why HaulWell™ exists.

Founding Advisors

  • Nicole Royer, Fractional Chief Strategy & Innovation Officer

    Strategy and Innovation leader with 20+ years of experience helping organizations, startups, and civic entities turn complexity into momentum. She specializes in program design, emerging technology integration, and cross-sector collaboration, having led 75+ teams and secured over $20M in innovation funding.

  • Dr. Dominique Clemmons-James, LCMHCS,CRC, LCAS, BCB, CCS

    Dr. Dominique “CJ” Clemmons-James is a Licensed Clinical Mental Health Counselor, Certified Rehabilitation Counselor, and addictions specialist with a PhD in Rehabilitation Counseling and Administration. She is a leader in collegiate recovery and mentoring future clinicians at East Carolina University.

  • Cherice Goddard, MHS, NBC-HWC

    National Board Certified Health and Wellness Coach with a Master’s in Integrative Health and Wellness from the University of Maryland, Baltimore. With over two decades of experience spanning public health, coaching, and education, she specializes in mentoring and training the next generation of health coaches.

  • Courtney Robinson,MS, RD, LDN, CSSD

    Teaching Assistant Professor at East Carolina University and a board-certified sports dietitian. She focuses on practical fueling for demanding schedules, drawing on experience in sports nutrition, eating-disorder counseling, program design, and one-on-one coaching; her work includes advising collegiate athletes and collaborating with the Gatorade Sports Science Institute.

  • Eric Dawson, Founder of Cozy Cruzin Transport

    A veteran truck driver with over 25 years on the road. Blending his experience in trucking with a passion for holistic wellness, he also runs Cozy y Tranquilo, a bilingual digital brand promoting self-care, safety, and healthy living for drivers and beyond.